Initium Software is a tech consultancy handling projects for banking, fintech, insurance, and telecommunications. The problem wasn't their product; it was what their brand communicated — and how it was experienced digitally. A tech company that no longer looked or functioned like one: an outdated identity, confusing information architecture, and a user experience that fell short of its clients' standards.
Before touching the visual design, I redefined the corporate website's information architecture — how content was organized, its hierarchy, and how a new user would understand what Initium does within the first few seconds. With a clear structure in place, the visual redesign made sense: a new color palette, a logo update, a component system, and a complete UX/UI overhaul.
For Initium to compete both visually and functionally with tech companies at their level. The before and after says it all — from an aesthetic of yellow squares over stock photos to a dark, clean, and authoritative visual system, with user flows designed specifically for Initium's target audience: banking, fintech, and large corporations.
With the identity solidified and trust earned, the company had the confidence to launch new products to market. In just over a year, I was part of launching three products: Nexos, Suralix, and Previoo. For each one, I designed the complete web experience — from information architecture to the final prototype — along with their visual identity, social media assets, and sales decks.
The company I joined now has a digital presence that truly reflects the caliber of its technology.
Three products in the market. A cohesive visual and UX system built to scale.
The greatest proof isn't a metric, it's a decision: all these changes happened after my arrival, and they made them by trusting a single designer.
